This foundation supports a brand that will drive positive experiences and engagement at every point of contact
Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning. These together establish what makes you distinct and creates a great branding is about giving customers a reason to believe and creating an emotional connection and a meaningful experience.
By following the below process, After Orange focus key stakeholders from a variety of disciplines in your organization, its products and services, mission and public perception in order to reach consensus on critical brand issues.
With this scope executed After Orange can help you launch a new brand or product, create brand messaging, re-brand your organization and ensure brand consistency.
Spend appropriate amount of time with key stakeholders to establish scope, goals and needs to reach consensus on critical brand issues.
Review of history, goals, mission and values and current collateral for your company. Collect data about your competition and your market demographics.
CREATE DISCOVERY & RESEARCH FINDINGS DOCUMENT
The findings document incorporates all the information gathered during steps 1 and 2. containing information about your products, services and organizational attributes. It lists your brand values, personality and heritage, brand positioning statement, and more.
DEVELOP MARKETING FRAMEWORK
Think of your messaging framework as the foundation to ensure that your messaging is consistent and true to your brand. Your Brand Promise, Value Proposition, Positioning, Target, Mission, Tone, Pillars, Elevator Pitch and more.
CREATE VISUAL BRAND EXPLORATIONS
Utilizing mood boards to capture your visual brand expression. It is not a specific design or “tactic”, like a web page or print ad. A mood board explores the color palette, typography, image style and iconography. All these together express your brand positioning.
DEVELOP BRAND VISUAL IDENTITY
Where needed your visual identity can logo, tagline and logo lock-up, business collateral, sales presentation materials, trade show presence, packaging design, signage and more.
CREATE BRAND STANDARDS & GUIDELINES DOCUMENT
The Branding Style Guidelines deliverable includes color usage, typography options,
guidelines on illustration and photographic styles,
proper use of logos, taglines and fonts,
use of infographics,
brand positioning and
core brand pillars