SOME OF THE THINGS I DO.

“Design will save the world right after rock and roll does.”

- David Carson
David Carson Design

HERE'S WHAT HAPPENS

This foundation supports a brand that will drive positive experiences and engagement at every point of contact Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning. These together establish what makes you distinct and creates a great branding is about giving customers a reason to believe and creating an emotional connection and a meaningful experience.
By following the below process, After Orange focus key stakeholders from a variety of disciplines in your organization, its products and services, mission and public perception in order to reach consensus on critical brand issues.
With this scope executed After Orange can help you launch a new brand or product, create brand messaging, re-brand your organization and ensure brand consistency.

1
DISCOVERY
Spend appropriate amount of time with key stakeholders to establish scope, goals and needs to reach consensus on critical brand issues.
2
RESEARCH
Review of history, goals, mission and values and current collateral for your company. Collect data about your competition and your market demographics.
3
CREATE DISCOVERY & RESEARCH FINDINGS DOCUMENT
The findings document incorporates all the information gathered during steps 1 and 2. containing information about your products, services and organizational attributes. It lists your brand values, personality and heritage, brand positioning statement, and more.
4
DEVELOP MARKETING FRAMEWORK
Think of your messaging framework as the foundation to ensure that your messaging is consistent and true to your brand. Your Brand Promise, Value Proposition, Positioning, Target, Mission, Tone, Pillars, Elevator Pitch and more.
5
CREATE VISUAL BRAND EXPLORATIONS
Utilizing mood boards to capture your visual brand expression. It is not a specific design or “tactic”, like a web page or print ad. A mood board explores the color palette, typography, image style and iconography. All these together express your brand positioning.
6
DEVELOP BRAND VISUAL IDENTITY
Where needed your visual identity can logo, tagline and logo lock-up, business collateral, sales presentation materials, trade show presence, packaging design, signage and more.
7
CREATE BRAND STANDARDS & GUIDELINES DOCUMENT
The Branding Style Guidelines deliverable includes color usage, typography options, guidelines on illustration and photographic styles, proper use of logos, taglines and fonts, use of infographics, brand positioning and core brand pillars
BRAND IDENTITY & PROMOTION
If people like you they will listen to you, but if they trust you, they’ll do business with you.

Maybe you've never thought about branding much or are launching a new business or product. Maybe you're satisfied with a logo and think that's enough to make your brand 'sticky'. Maybe you've realized that your brand is just not updated enough to compete anymore or have 'tried everything' and nothing works.
If you fit into one of these categories After Orange can help by offering design, messaging, & research services for all aspects of your campaign to assure that your brand experience comprehensively captures your essence for key audiences. In the process, we examine your current state and your future state to understand what will motivate your customers and employees.

 
SERVICES OFFERED
  •   BRAND CONSULTATION
  •   BRANDING GUIDELINES
  •   REBRANDING
  •   WEB BRANDING
  •   PROMOTIONAL MEDIA
  •   UNIFORMS

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(if you're into space, you'll think it's neat)